[A horse] only 20 people a day of small comics do what is eligible for funding
Recently, the network literature and publishers happy cartoon making workshop announced the completion of ten million yuan A round of financing, the investor of Milestone Capital. ‘Madden saw major innovation in the comics industry is our model, we are editing the core, create comics industrial production processes, while building the ‘online + offline’ comic distribution channels currently happy factories 20 people, signing more than 100 novel network, while the monthly comics created over 30 ‘talking about the reasons to get Milestone Capital, happy Works CEO has expressed LongWen to i horse. Comics diversified distribution channels present, the domestic cartoon industry concentration in the publishing field, the advantage of a powerful offline channels. ‘Our work also need to issue by publishing channels into cooperation with them, but through the portal of animation serial channels and with mobile operators into the online operations and distribution model, is to our advantage.’ Long had mentioned. But he also pointed out that the workshop currently happy with the publishing house is both competitive and cooperative relationship, ‘because the entire comics industry, small plates also need to make the cake bigger for all.’ Turning happy workshop business model, it has long Nike Pepper Shoes mentioned, publishing and wireless business is now able to ‘see the money.’ ‘Internet users have become accustomed to free, and paid more difficult. And, as long as the public offering of our comics too, they will appear on the pirate sites.’ Piracy has been plagued comics industry is a major problem. He cites the work after the workshop happy to publishers, publishers usually after five working days of the publication’s issue Yangkan sent over. ‘It stands to reason that we should be the first to get the publication, but in fact Comics publications of the day, there will be a pirated content on the site, and all are free.’ Long, this has very helpless. ‘The whole environment with domestic relations, no way. The cost of these pirate sites crime is too low, if the government caught a bit strict, increase penalties, probably will reduce piracy.’ It is worth mentioning that the workshop happy mobile operators , it has already set up its own distribution channels, while in Fujian Province set up their own wireless operations team, based on its own products to operate independently, but also agents of release to third comics. In the wireless business, happy factory has established a ‘self-study + agent’ business model. ‘Three operators of animation base, this year there will be more than 30 billion market size, this market is worth the wait,’ Zeng Wen said Long. In addition to business cooperation in Air Jordan 5 Retro the operator, happy workplace is also the mobile Internet to try new things, ‘years later we will try to push our comic content in the micro channel.’ Long, said Zeng. Long, dark horse for i had said that the domestic cartoon industry is relatively slow development in the mobile terminal, the main groups concerned with comics pay. ‘First of all, the current crowd paid comics mostly second and third tier cities, and they are 10-18 year-olds. To students mainly because of low these users age, they did not bank cards and credit cards, can not be independently completed line pay part on. Secondly, students in the school, the Internet environment is not particularly good, and many schools require students to attend class can not take the phone, Nike Shoes mobile charges too much difficulty. ‘Long, who pointed out that the popularity of mobile devices such as real time, you can consider develop their own client. Push paid content to the reader behind the need for good works support. How to draw teenage kids love works? Long had mentioned a few points. First select works of fiction to the major sites to see when it will rank only the most popular novel adaptation. The other is to see whether the contents of the novel technology for animation. ‘The first appearance of the protagonist must be less than 15 years of age, 40-year-old uncle up is basically not see children. Second, if there is a team role, some networks are talking about fiction from start to finish lead a person, it is certainly not suitable Animation of the third, the hero has no female characteristics. ‘i horse Xiao Bian expressed’ female characteristics hero is very interesting ‘, he explained Longwen now read comics mostly women,’ so if a hero is man, very capable, but also looks delicate, white skin, will be very popular with girls like. ‘(Tracy represents still can not understand, can only use a sub-element is not explained.) about the future, who want to be happy Longwen workshop can create a more original works, and extend to the upstream and downstream industry chain involved in animation, games. ‘We’re not in a hurry to expand, before finding the downstream toy manufacturers, we will not easily make animation film. In China, the cartoon can only survive by subsequent derivatives, but derivative is a circle, it is difficult to enter.’ Why would you say that? The following is the text had long dictated: Why I chose to do the animation after graduation I went to do a community advertising company, and later accidentally, into an animation production company, the company is responsible for CCTV-3 ‘Happy Station’ production , I can say this headlong into animation circle, and this tie is nearly eight years. Later, I went through two more important platform for an international copyright trading center, is mainly responsible for the animation copyright business; in this national platform, I get first-hand information policy relatively quickly from the policy perspective to better understand this industry. The other is in investment banking, I was mainly involved in the animation industry related investment business, this experience will allow me from the perspective of capital, better to look at the industry. I can feel the policy period and capital are increasingly concerned about cultural and creative industries. So, in early 2012, I decided to venture out on his own. In selecting venture projects, I think the animation industry’s most creative part of the missing, so my point is to solve the creativity begin. First of all, I do not think I have a good creative ability, so I start to stand on the shoulders of giants, this is mainly carried out by well-known anime adaptation works, the product of Air Jordan 8 Retro the realization of animation. Secondly, the choice of works based on, I think it can be adapted content must have several conditions: first, to open information platform serial before, only Internet platform. Second, there must be massive user authentication, users say, OK, the content is good. Third, the content of the primary manifestations, the easier adaptation (text form is everything products, the most elementary form of expression). Therefore, in line with the contents of these three requirements, it is the network literature, so I do is the animation of the network literature. In fact, the animation industry is ‘Animation + Comics’, I chose comics, and did not choose the animation. Mainly because of the animation industry has its particularity. Currently an important distribution channel is television animation industry, generally a cartoon is 52 episodes, after all need to do to the broadcasting sector to trial, once the audit, however, we should all changes, you know, a movie into a piece modify them, but very difficult. The comics industry, the market is relatively few, I drew the first words content, you can work to get up serial publications, updated monthly comics yield is 24. Once the response is not good off the assembly line now, you can Air Jordan Fusion stop immediately. Meanwhile, the work on the line, we will leave our publications or website contact information will be added QQ group with the readers, the depth of interaction with them, Air Jordan Women even if the content of the next can be based on the results of audience interaction to create. From this perspective, the comic is the user’s perspective to produce content, market-oriented, more easy to operate. After the financing is completed, we will be in the comics of product innovation, the editorial team expansion and improvement of distribution channels to increase investment in three directions. This year is our third year, also belong to the early start-up stage, whether it is content creation, or Air Jordan 5 Retro channel construction, more still needs to accumulate and precipitation. In addition, this year we will also try to develop animation derivatives, pre surrounding derivatives mainly paper-based, such as posters, cards stickers, Classmates and so on. Comic peripheral products are not suitable for toys, making toys and cartoon derivatives more common. Of course, the next downstream toy manufacturers have to do to support the premise that we will consider, otherwise our own production costs too much, it is difficult to recover costs from television stations and other traditional distribution channels. Animated film in one of the future direction of our consideration, however, the need to wait for our comics have a high profile after, then consider looking for companies to work with well-known film and television operations. 2012 is our most difficult time, my angel investor appeared because of their business funding gap, established less than three months in the company, put the complete withdrawal of investment funds, our cash flow at the cut off . But the company has been set up, also signed to a novel copyright works also began to draw, this thing certainly can not stop. That time is really anxious, companies are spending money every day, I go almost every day to run outside, everywhere find the money, but also constantly dodging creditors, but also to comfort my people, so that they persevered. We have almost six months, unable to pay wages, many employees can not hold, and left. The last stay, only seven employees. Now think about that time, really hard. Of course, I was very happy that we successfully through the crisis, and also got the Milestone’s investment last year. In fact, I am most happy, is not got much money, but our whole team through adversity, grow up, and have been recognized. I believe that experienced such adversity can survive such a tenacious team, in the future market competition will be more resilient, more wolf, and more lethal.