Zhu Shengxuan: roof garden business model
i dark horse: the scarcity of building roof idle urban land becomes sharp contrast to how to develop idle roof has been a problem, but Zhu Shengxuan sky garden not only efficient use of the roof, but also round the city’s idyllic dream, which makes the problem With a perfect answer. Let the roof of the city in the negative space because you had planted vegetables become active together, Zhu Shengxuan in a similar round of agricultural real estate business city’s idyllic dream. Zhu Shengxuan sky garden founder \u0026 ldquo; Since the age of 16 to leave the provincial capital Kunming at university land farming, I think their memories, dreams, feelings about the taste, smell and touch, never left my hometown. \u0026 Rdquo; in an essay, Zhu Shengxuan wrote. The landscape designer from rural Yunnan, Shanghai World Expo landscape design responsible for the pastoral always have a special feeling. Expo end of the project by the end of 2010, plus the move a major operation, Zhu Shengxuan slightly from the intense Nike Shoes work of liberation, he thought, it is time for the heart has been hidden in the idyllic dream into practice. \u0026 Ldquo; I believe that in this city, there are a lot of people have the same feelings with me, I can talk to find a place for them this feeling. \u0026 Rdquo; one side is the high cost of land in the city, while the earth is full of fragrant garden, facing the gully between reality and the ideal, Zhu Shengxuan need to find a channel. Landscape designer’s identity so that he can be different from the perspective of ordinary people to observe the city, and soon he found the dreams of stage \u0026 mdash; \u0026 mdash; a large number of idle urban roof. The large number of idle rural rooftops, on vegetables, not a difficult task from a technical perspective, good enough waterproofing, covered with a special light soil, together with an irrigation and drainage system, a sky garden was born, in 2012, this garden was gradually put him on a number of factories and commercial buildings roof. But for Zhu Shengxuan, the starting point of this is just a dream, let the city hundreds of thousands have become idle roof garden, he must solve a problem: how to build a mature business model for the sky garden. After all, the fit had success largely rely on the property side of these projects on the concept, but to large-scale replication, extension, there must be a gain to various parties involved can actually benefit business model. \u0026 Ldquo; The idea is that with a large Shopping Mall, to take advantage of their large-scale construction sky roof garden, vegetable garden in rent, while the roof is still open, such as children’s education, food and other fruits and vegetables a series of formats. \u0026 Rdquo; Zhu Shengxuan said. But soon, this idea would have been a challenge: although the technology has matured, but it was fixed planting pattern is not a way out of practice: on the property side, on their roof built with sand cement a fixed The planting area, which after all is not easy to accept; but for Zhu Shengxuan, this construction project is fixed manner made him face more risks: Not long after the project is completed, if that is to be terminated for various reasons, all of the original capital invested before no return. Compared with the challenges encountered technical difficulties policy is much more difficult, if simply grow vegetables on the roof is still in the range of licensing policy, then such as children’s education, food service and other services in operation on the roof meets the policy, it would be great doubt, great uncertainties in this policy gaps to bring the whole Air Jordan 18 project to let Zhu Shengxuan to give up such a model. \u0026 Ldquo; Last year, we have been talking to a good preschool institutions cooperation program, but eventually gave up. \u0026 Rdquo; Zhu Shengxuan told the ‘Weekly’, last year he did not how to increase the number of projects have been thinking about how to take what kind of business model. First make adjustments planting techniques, since fixed cultivation methods is not conducive to promoting the commercial operations, Zhu Shengxuan decided to start using a more convenient and flexible cropping patterns. To this end, he led the team developed a special ecological planting box called V-BOX, which in addition to the aid of a planters for irrigation siphon principle without the need for power and manual operation, it is Air Jordan 8 Retro more critical value that it can loading and unloading at any time, anywhere mobile, fixed obstacle after planting pattern on all sides suddenly disappear. Overcome the technical challenges, the choice of what kind of operation has become the only issue. Think twice, Zhu Shengxuan eventually decided to adopt a look of the most simple \u0026 ldquo; \u0026 rdquo ;, Air Jordan 5 Retro landlord mode that is, first signed with the property side of the Association Shopping Mall, in accordance with the first three years of free, after which proceeds by a certain percentage of the way, get a roof for more than 10 years the right to use, and then planting box for the units will be located on Air Jordan 2 the roof of a block of a small garden with a price leased consumers. \u0026 Ldquo; This model avoids the risk before plagued our policy, and for the property side, the existence of sky gardens will undoubtedly also bring traffic to their number of considerable spending power. \u0026 Rdquo; Zhu Shengxuan think in a circle, he is most satisfied with such a model. However, many team members do not agree with him, \u0026 ldquo; this model is too simple, and others is simply too easy to imitate a \u0026 rdquo;! Zhu Shengxuan these questions become routine, but he still looked very calm. He admitted that, as a lot of money does not make much agricultural projects, it is clear that the limited attractiveness of capital; even if someone wants to get involved, such as the early R \u0026 D investment costs V-BOX planting box or the like is undoubtedly a barrier. But all this aside, the single sky garden on the implementation of the project in terms of intention, Zhu Shengxuan do not think is a bad thing to be imitated, \u0026 ldquo; so after the roof of city building are covered with sky garden, when people talk about this Zhu Shengxuan will remember what was originally done, it is not very good \u0026 rdquo ;. Thus, in March this year, is located in Shanghai Qibao Cade mall roof sky Nike King garden officially opened, consumers only need to pay a monthly rent of $ 50, you can get a V-BOX planting vegetable box, vegetables and seeds routine maintenance, there will be professionals. The market’s reaction confirms the value of the Nike Lunar Haze project soon, so far, on the roof of Qibao Cade has more than 600 planting boxes are rented out. Beautiful combination of dream and reality, let Zhu Shengxuan seemed excited, he said as long as there is another five similar roof, the entire project will be able to achieve profitability. \u0026 Ldquo; remember to help us come to the roof, find the right roof, I send you four planting box \u0026 rdquo;! End of the interview on the occasion of parting, he told reporters. He hopes to bring more sky garden, round more urban pastoral dream.