Traditional retail: follow the change, or become someone else’s experience stores?
more and more people complain retail business is difficult. Hard training staff, renovated facade, arrange product was added, the idea of promotional activities as a result, they found themselves more and more like consumers shop experience. Mall store experience to be fairly lucky, at least the consumer into the store to try on or try, might be able to promote other parts of the income; there are many retailers, has become a complete experience ‘points’ come in direct consumer, take a look Price, photographed a photograph, then left to buy the same or similar things on their own to the network. So the retail people roar: I do not become experience points. Of course, the retail industry will be understood simply do not want the line to become the experience of the place, but if you can resist this trend exist? Because this is not the case, this is a trend, a trend intensified. Not depend on us to replace the product lines, change the display, for shelves, thinking big trend different promotional text can resist. We suffer from the impact of online shopping, we also suffer from the continuous development of commercial real estate developers, covered shopping center, just to the real estate appreciation, regardless of whether the per capita commercial area has a surplus of impact. Mountain Mungo shopping centers, department stores, but everywhere is full of the same goods. I where a shopping mall, it seems to have become the same. Today’s consumers are willing to go out shopping has been very difficult, if someone could come into our store, look at our products, and even want to know our products more, want to try or trial, wondering what color , style, where there is stock, can match or how what accessories …… My God, this customer’s willingness to buy is how high Yeah. You should never lose the customer. But Nike Shoes practice in many retail outlets are: to find staff with him, we are not allowed to take pictures, not allowed to copy the model, never expect to come to my store to see, try on end, then go online to buy. Trend, is a store you can stop it? Retail trade stayed for 10 years, wrote 10 of retail success, I was on the ‘experience’ of cognition, is comfortable store environment, so that consumers feel good value for money, and now, I think the ‘experience’ should have a new interpretation. In this information explosion, and online shopping popular, meet consumer ‘knowledge’ of the right, it is the most retail stores that offer the consumer experience. So, is it from another perspective: I accept direct result will be the store experience. If it is to accept the result, how would you think about their own retail layout and practices? I think the future of the retail model should be: Show + easy + social media spread online shopping entity path Air Jordan 13 Retro I once issued a microblogging Air Jordan 18 then, when it comes to this case: Bonobos clothing American men have been taking the online shopping route, but Recently they opened a new store: Guidesshop business model is to allow consumers into the store to try after try Nike Air Max to direct orders in the shop, and logistics and distribution to your home!. The vast majority of the Friends of Bo agree this approach, that this retail model is worth considering. But there are a small part of the Friends of Bo mention: ‘?? This is not your pants fart do people try to shop, why not let him take the spot’ can indeed make them away on the spot, but it means: you or in a retail store to open. In-store inventory is full, rents in prime locations, salary store many service personnel, on-site storage goods .. etc, everything can not be less. This is not Air Jordan 5 Retro a new retail model, which is the traditional mode of thinking. Can Thinking to: Consumers can enjoy to try, even in-store electronic screen display, what color, style, size to choose from, or use two-dimensional code, so that customers scan your micro-channel platform or APP, for more With many styles and ideas? You completely satisfied ‘knowledge’ of the rights of consumers on this product, then casually he would live the next one, or covered up to online, then he empty-handed Air Jordan Women to go shopping, buy the goods, we will be directly sent to his home? If your logistics with properly, whether it is possible, consumers have not returned home, the goods have been waiting for him at his house in the property? Recent Bestseller Group O2O strategy, we encourage consumers into the store to try on clothes, and increase two-dimensional code on the clothes tag, so that consumers can scan to know more, best of all, whether you are single or live knot favorites After statements online future, are synchronized recording shopping guide staff performance. Consumer payment amount is the same, but the degree to actively cooperate with the shopping guide staff has played a completely different effect. Such a model, not just for the fashion industry, but also for a lot of need to assist retail store shopping guide. In China, the development of online shopping, logistics system constantly optimizing and competition, we enjoy the convenience of online shopping, ‘cheap’ is not just the beginning of this because we want to shop online, search for goods Nike Lunar Haze easily, fast delivery, customer support staff. Friendly (It should be said that special kind of small sellers, a ‘pro’ stronger than to the store to see the old place stink face service personnel) is also the reason we love online shopping. When I was doing retail in the past, the greatest feeling that is: the dream of all retail boss, often ruin a clerk in the body. That being the case, together with the clerk put feelings into account.